JC Medical Center Move Campaign

The Jersey City Medical Center, know previously as the Margaret Hague Maternity Hospital, was making the move to a brand new hospital a mile away. We were engaged to develop a campaign than not only announced the move but to promote its state-of-the-art facilities. We developed an ad campaign that reached out not only to residents living in Jersey City but in adjacent cities including Bayonne and Hoboken. The campaign lasted for 14 months and included the following:

website
posters
postcards
transit advertising (PATH & bus)
calendar mailer
invitation to grand opening
building banners & rigging for grand oppening
advertising inserts
press coverage